Thursday, February 3, 2011

Pixatel Announces Subscriber Equity Management

In order to maintain and grow market share in a highly competitive Wireless market, all players have to better understand their customer base and deploy strategies to maximize subscriber equity. With traditional telco services becoming commodity in many markets, the opportunity for growth lies in maintaining satisfied customers and offering innovative value added services to current subscribers.

Subscriber Equity Management (SEM) is Pixatel’s vision to maximize subscribe lifetime revenue and gain a competitive edge. SEM methodology provides marketing and customer facing teams the ability to normalize and model information from data sources across the enterprise to gain real-time insight into subscriber behavior and identify trends across the subscriber base. Simultaneously, we help to aggressively deploy value added solutions that utilize existing data and provide contextual and personalized services to subscribers. Not only will this approach help increase top line revenue but also increase customer satisfaction.

SEM enables telcos to develop in-depth insight into customers and leverage that insight into a substantial competitive edge, enabling them to:

REACH THE MARKET OF ONE – offer contextual personalized services that are meaningful to each subscriber.

MAXIMIZE SUBSCRIBER REVENUE – maximize subscriber revenue and profitability by introducing new monetization channels across customer segments.

DEVELOP SUBSCRIBER RELATIONSHIPS – leverage retail, online, and device presence to enhance existing subscriber relationships and protect against disintermediation.


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